Paul Rabil’s professional lacrosse league, the Premier Lacrosse League, aka, PLL, enjoyed a great deal success in its first year. The league brought unprecedented exposure to lacrosse with its tour based model, able to hit 14 markets with its 6 teams, as opposed to being only able to hit 6 markets with a city based team model – arguably the biggest obstacle in having made the longer standing Major League Lacrosse (MLL) fully take off. In an era where young lacrosse fans are more attached to particular professional lacrosse players rather than an actual team, the tour based model seems to fit with the modern lacrosse fan and the PLL will be expanding into a 7th team for its second season on the heals of its success.
The PLL succeeded in not only filling venues more effectively than any previous professional lacrosse league, it also gained invaluable and unprecedented television exposure. 3 PLL games were broadcast on NBC, 16 were broadcast on NBCSN and every game was available to stream on NBC Sports Gold.
To fill roster slots for the as yet to be named 7th PLL team, the league will be holding an expansion draft in February 2020. Up next for Rabil and the league will be, per SportsBusiness.com, to try selecting smaller venues for the tour dates. Although fan attendance was larger than any previous professional lacrosse leagues, they still fell well short of capacity playing in venues generally designed for much larger Major League Soccer game attendance numbers. Showing a large number of empty seats makes for a bad visual on TV and takes away from fan energy when a hosting venue is largely empty.
As reported by Sport Illustrated, Rabil is also targeting more evening game slots on NBC networks to increase viewership, fully integrated partnerships with youth lacrosse tournaments and leagues to drive attendance, along with a change in ticketing strategy.
Dr. Roger Welton is a practicing veterinarian and well regarded media personality through a number of topics and platforms. In addition to being passionate about integrative veterinary medicine for which he is a nationally renowned expert, Dr. Welton, aka, Dr. Lax, was also an accomplished college lacrosse player and remains to this day very involved in the sport. He is the author of The Man In The White Coat: A Veterinarian’s Tail of Love, president of Maybeck Animal Hospital , runs the successful veterinary/animal health blogs Web-DVM and Dr. Roger’s Holistic Veterinary Care, and fulfills his passion for lacrosse through his lacrosse and sport blog, The Creator’s Game.